People always ask me, “How did you know it would work?” I always respond that I didn’t know. I had faith that it would. I felt that faith in my body as I conducted my first few sales calls, wrote the sales page, and began to coach with no prior training. When something is meant to happen, it has a way of spilling out of you. I remember thinking how easy it was to write the sales page. I remember being unafraid of my first strategy sessions (it felt like something I was born to do), and I remember feeling confident in my decision to continue taking clients and helping them build their personal brand. It was the most natural thing in the world for me, and I never questioned any of it.

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