'How to Start Running' AKA How to Create Content Consistently for Your Personal Brand | Episode 9
The one formula you need to create highly effective content for social media.
I was standing in the kitchen at a fourth of July party when I asked someone… “Any advice for a new runner?” The guy just looks at me and goes, “Start running.” I laughed, a little embarrassed by my question. Duh, of course the answer was to start running. What else would it be? It got me thinking though… People ask me the same question (different, but the same).
“How do I start creating content for my personal brand?”
They want a framework to live by, a rule book to follow, a perfect formula to help them create the best content more consistently. To which I respond: Post your content. In the beginning, that’s the only real formula you need. Sharing one piece of content per day will drastically change your life. And it’s important to challenge yourself! If Instagram Stories freak you out, get on Instagram stories. If perfectionism prevents you from posting photos on your grid, post the photo on your grid. If you haven’t created a reel yet, get on reels. The results you are looking for is in the work you’re avoiding
This week, my Personal Brand Accelerator students are participating in the #pbachallenge. The challenge is simple, post one piece of content per day in the style of your choice. And hey, if you want to participate, you can too! Tag #pbachallenge in your content this week and I’ll share your stuff on my Instagram stories. Can’t wait to see what you come up with!
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